My chiropractor tells me that when he recommends massage therapy to people, men tend to balk, thinking it in the same category of frivolous pampering as pedicures. Women tend to be much more amenable.
I liken it to taking the car into the shop for servicing. The car lasts longer when it gets regular care and maintenance. The body does too. Eating well, sleeping well, exercising and taking it in for regular checkups are all part of it - and sometimes, so are massages.